A systematic approach to making your customers more money and capturing your fair share
Winning With Customers is a practical toolset for B2B companies to make better customer-informed decisions, sell value effectively, and continuously understand and improve their value proposition.
The book buzz is growing!
- The books authors, Keith and Jerry, have been invited to kick off the ISBM Members Meeting in September. Join them.
- Keith delivered the keynote at the Business Marketing Association's Annual conference. Watch it.
- Keith and Jerry have been interviewed in the MIPtalk series: "Conversations with the World's Most Interesting People." Read more.
- A 12-minute review of the book has been created by Polar Unlimited. Watch it.
- Jerry has been invited by the Strategic Account Management Association to teach at SAMA University in Chicago. Join him.
- The book's authors, contributors, and practicioners are having fun showing off. See them.
Ask yourself:
- Do you deeply understand your customers’ needs?
- Is your customer understanding financially rigorous?
- Does your customer data find its way into planning or execution?
- Is there repeatable process that gets better?
- Is your organization aligned and involved?
- Does your organization have a playbook for execution?
“An invaluable resource for businesses looking to win with customers.”