A systematic approach to making your customers more money and capturing your fair share
Winning With Customers is a practical toolset for B2B companies to make better customer-informed decisions, sell value effectively, and continuously understand and improve their value proposition.
It's finally here! Grab a copy today at Amazon, Borders, Barnes & Noble, or your favorite book store.
The book buzz is growing!
- The books authors, Keith and Jerry, have been invited to kick off the ISBM Members Meeting in September. Join them.
- Keith delivered the keynote at the Business Marketing Association's Annual conference. Watch it.
- Keith and Jerry have been interviewed in the MIPtalk series: "Conversations with the World's Most Interesting People." Read more.
Ask yourself:
- Do you deeply understand your customers’ needs?
- Is your customer understanding financially rigorous?
- Does your customer data find its way into planning or execution?
- Is there repeatable process that gets better?
- Is your organization aligned and involved?
- Does your organization have a playbook for execution?
Recent News
See all news- August 24th, 2010 Frost & Sullivan names Winning With Customers a "Top Pick"
- August 6th, 2010 MIPtalk.com Interview with Keith and Jerry (video)
- July 12th, 2010 Interview in BtoB Magazine with D. Keith Pigues
- May 24th, 2010 Are You a Loser When It Comes to Your Customers?
- March 29th, 2010 Book publication date set for August 9th!
Upcoming Events
See all events- August 24th, 2010 CMO Club Dinner
- August 25th, 2010 Marketing and Business Book Roundtable
- September, 2010 BMA Milwaukee
- September 16th, 2010 ISBM Members Meeting 2010
- September 30th, 2010 BMA Southern California
- October 18th, 2010 SAMA University Chicago
- November 2nd, 2010 CMO Thought Leadership Summit
Active Discussions
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“An invaluable resource for businesses looking to win with customers.”